Jessica, originally from Tallahassee, attended the Aveda Institute there before making her way to Jacksonville. With 14 years of experience in the industry, Jessica knew from the 9th grade that she wanted to pursue a career in cosmetology. She was driven by a passion for hair and makeup, and her desire to make people feel beautiful.

Jessica chose the Aveda Institute for its reputation as “The Harvard of hair schools” and quickly fell in love with the Aveda mission, culture, products, and color line. She has been a devoted advocate for the brand ever since.

One of Jessica’s greatest joys is connecting with her clients and helping them achieve their ideal hair. She has a particular love for foiling, especially when creating blondes and dimensional color. Her commitment to ongoing education keeps her growing as a stylist, always striving to refine her skills and stay at the forefront of trends.

When Jessica isn’t behind the chair, she dedicates much of her time advocating for pediatric cancer. The past four years of her life have been spent as the primary caregiver to her daughter, Lucy, during her courageous battle with neuroblastoma. Since Lucy’s passing, Jessica has found the strength to return to the salon, reconnecting with her beloved clients and continuing to honor Lucy’s legacy.

Jessica is also a proud mother to her daughter Charlotte, and shares her home with two dogs and her amazing husband.

HOBBIES: reading, going to the beach, spending time with friends, traveling, Disney

FAVORITE QUOTE: I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou